Mark Pendergrast on Coca Cola's History


Mark Pendergrast has recently updated his definitive history of Coca-Cola for its third edition (now out in paperback) and joined me today on America Weekend to talk about it. Among the new details is what he claims is the original recipe for Coke, which did contain some cocaine elements. We also talked about the company's battle against efforts to curtail soda sales in schools, its relationship to the obesity problem, and its ongoing war with Pepsi.

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